In collaboration with AT&T’s It Can Wait® campaign, Youth Speaks is engaging the young people and local organizations of our national Brave New Voices (BNV) network around the dangers of texting while driving. Texting while driving is estimated to be involved in 200,000+ vehicle crashes each year, often causing injuries and deaths.1 This issue particularly impacts youth, which is why we’re getting involved and working with teens to talk about the risks through their own words.Read More »
Entries filed under 'Responsible Use of Technology'
- Through paid advertising and documentaries featuring people whose lives were forever changed by texting-and-driving crashes;
- In schools and community events with simulators that show how dangerous texting while driving can be;
- With a campaign that has inspired more than 5 million pledges never to text while driving;
- By creating the AT&T DriveMode app and encouraging people to download and use it;
- And through social media campaigns in which we ask people who understand the dangers and have made a personal commitment to encourage others to find ways to stop texting while driving.
In communities across the country, we delivered our message that no text is worth a life. Since its inception, the It Can Wait campaign has been featured at thousands of events – at pledge signings, simulator demonstrations and presentations from people who were personally affected by texting and driving crashes. We had the privilege to meet extraordinary people over the years, and are humbled by the overwhelming response to the campaign. The outpouring of support in local communities around the country and the people leading this effort in their cities and towns made this campaign a movement, which elevated the campaign to a more personal, meaningful level to people. Thanks to everyone’s efforts, there have been more than 5 million pledges to never text and drive and nearly 2 million downloads of our DriveMode app – and those numbers are continuing to grow every day.Read More »
In your day-to-day work, what are you doing to help connect the company with communities and how has this work evolved over the past three years?
I’m going to sound like a broken record, but social media certainly plays a tremendous role in connecting people and communities now. I personally engage in a lot of activity every day on Twitter and LinkedIn. I am always looking for other organizations that I should be following – from safety to youth organizations and government officials – so I am up to speed on the latest developments. That has been by far the biggest change in the past three years.Read More »
Across Europe, finding ways to promote entrepreneurship and innovation to create economic growth is a popular topic of conversation. New ideas can also create solutions to problems.
Building on our efforts to raise awareness about the dangers of texting while driving, AT&T introduced Connected Intersections – a global contest that asked developers to improve traffic safety on New York City streets and other urban environments using smartphone technology. For the past four months, developers from around the world created technologies that connect pedestrians, cyclists and motorists and alert them to potential dangers.
Together for Safer Roads: Private Sector Global Coalition Focused on Reducing Road Traffic Collisions LaunchedNovember 17, 2014 9:30 AM by AT&T
Anheuser-Busch InBev, AIG, AT&T, Chevron, Ericsson, Facebook, IBM, iHeartMedia, PepsiCo, Walmart Found Cross-Sector Initiative Global coalition launched at United Nations aims to combat the 8th leading cause of death worldwide
Supports goals of the United Nations Decade of Action for Road Safety
Ten leading, global companies have joined to create Together for Safer Roads – an innovative cross-sector coalition focused on improving road safety and reducing deaths and injuries by road traffic collisions. The founding members are: Anheuser-Busch InBev, AIG, AT&T, Chevron, Ericsson, Facebook, IBM, iHeartMedia, PepsiCo, and Walmart.Read More »
Why do some people text and drive, even when they know it’s dangerous?
The answer is dopamine, a neurochemical that we experience as pleasure in the midbrain. I call dopamine a “digital drug” because we get a little squirt of it every time we get positive news from a friend or loved one by text, email or social media. Our brain is conditioned to seek that positive “hit”, leading many of us to check for messages compulsively.
Expert on Tech Addiction Says Issue Cuts Straight to the Brain
AT&T DriveMode® App, Now Available for iPhone, Helps Fight the Temptation
If the ring, beep or buzz of your cell phone triggers an intense urge to respond, and you find yourself reaching for the phone – even when you’re driving – you’re not alone.
A new survey commissioned by AT&T* and Dr. David Greenfield, founder of The Center for Internet and Technology Addiction and Assistant Clinical Professor of Psychiatry at The University of Connecticut School of Medicine, found that twice as many people as self-reported cell phone addiction are showing compulsive phone behaviors – with three-in-four people admitting to at least glancing at their phones while behind the wheel.Read More »
The Texting & Driving ... It Can Wait campaign was created in 2010 to fight the ever-growing issue of texting behind the wheel.
Since then, we’ve been sharing that message in many ways:
We received a lot of support – from more than 2,500 organizations and 65,000 individuals who have signed on as advocates for the cause.Read More »
Today is the third annual day of action for Texting & Driving … It Can Wait®. And as we have for the past two years on September 19, today we’re calling on everyone to get involved in the movement to end texting while driving, which is involved in more than 200,000 vehicle crashes each year.1Read More »
Today, the Governors Highway Safety Association (GHSA) presented its 2014 highway safety awards to programs focusing on the nation’s most pressing highway safety problems at its Annual Meeting in Grand Rapids, Michigan. AT&T received the 2014 Peter K. O’Rourke Special Achievement Award in recognition of outstanding highway safety accomplishments last year for the It Can Wait movement against texting while driving.Read More »