As part of its commitment to Mexico, AT&T is introducing our It Can Wait campaign to the market. We’re calling on all drivers — keep your eyes on the road, not on your phone.

This public safety campaign was announced today with a virtual reality tour, public awareness advertising and a pledge campaign in Mexico City.

In new research1 from AT&T, more than 9-in-10 (92%) urban Mexicans said they read, send messages, or engage in other smartphone activities while driving. Nearly a quarter (24%) do it “all the time.”

These findings will help us drive awareness of the dangers of smartphone use behind the wheel. And encourage life-saving behavior change.

Visit www.PuedeEsperar.com.mx to learn more, and join the conversation with #PuedeEsperar.

1Research developed by EthniFacts with the collaboration of IPSOS Mexico for AT&T. 1,215 respondents in metropolitan areas in Mexico from ages 16 to 65 who use their phone at least once daily and drive three or more days a week.

icw_mexico_infographic_10.21.15
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