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The Ultimate Mobile Device: Connected Cars that are Safer, Cooler, and Greener

28 Jan 2014 | Susan Diegelman

Tagged: Planet, Connected World,

What if your car could provide you with real-time information to help you make more eco-friendly choices—choices that lessen the environmental impact of your car while not changing your driving experience?  Connected cars—cars equipped with high-speed Internet access—have the capability to do that and more. Aptly described as "smartphones with wheels," connected cars include sophisticated telematics and infotainment systems that can enhance safety, security, and functionality, as well as reduce the impact that motor vehicles have on the environment.

At the upcoming Good Jobs, Green Jobs Conference, now in its seventh year, attendees will have an opportunity to learn about these connected cars in a panel titled, "'Connected' Cars are Cleaner Cars," occurring on Monday, February 10 from 3:40-5:10 p.m. This year’s conference theme is "Repair America," with a focus on repairing the infrastructures and systems we all rely on to ensure the health and safety of our communities while addressing climate change. Connected cars offer opportunities for “greener” transportation through reducing fuel consumption and emissions and can be viewed as one near-term solution to our nation’s energy challenge.

Automakers are quite literally taking this show on the road, and the resulting innovations are making our cars both greener and cleaner.

In recent years, advances in broadband and wireless technologies, coupled with the expansion of our country's networks, have resulted in game-changing Internet capabilities to many mobile devices, starting with our mobile phones. Now, automakers are quite literally taking this show on the road, and the resulting innovations are making our cars both greener and cleaner."Smart" vehicles offer seamless networking and communication between these cars and other vehicles on the road, drivers' and passengers' personal mobile devices, and the infrastructure itself. For example, connected cars can communicate with other cars, alert drivers to risks they can't see, send warnings about weather or road conditions, and send and receive information between traffic signals and special traffic zones—and all of these capabilities are now possible by a robust system of IP-enabled broadband networks.

The most impressive capability offered by these innovative vehicles is their role in reducing environmental impact. In 2011, Americans wasted 2.9 billion gallons of fuel due to congestion in urban areas. However, on-board diagnostic systems in connected cars can collect relevant data on acceleration and braking and help individual drivers optimize fuel efficiency, avoid congested roadways, and eliminate unnecessary stops. Specialized mobile apps can additionally monitor the condition of the car and check for needed maintenance, helping to ensure safety as well as prime engine efficiency. When people have access to information that helps them understand the impact of their decisions on the environment, most will choose the eco-friendly option. At the same time, an aggregate view of anonymous data may help manufacturers make broad-scale changes to reduce the environmental impact of cars in the future.

Our country's IP-enabled broadband networks make all of this possible. In the near future, this vital infrastructure will bring us more options for eco-friendly living and new jobs. And, soon enough, it may turn out that the ultimate mobile device is actually the car.

This post originally appeared on the Good Jobs, Green Jobs Meeting Point Blog.

About the Author

Susan Diegelman

Director of Public Affairs, AT&T

susan

Susan brings 20 years of professional experience to AT&T Public Affairs. A veteran of the enterprise software and hosting industries, Susan is well-versed in marketing communications and market strategy in the IT and Telecom industries. Having Joined AT&T’s Public Affairs team in June 2013, she works closely with stakeholders in the seniors and disability communities as well as the education and energy industries.

 

Susan formerly served as the Director of the Strategic Messaging at AT&T Business Solutions. Previous to that, she held the position of Marketing Director for AT&T’s GEM and Wholesale marketing team. In these roles Susan worked across corporate resources to establish public relations and marketing programs.  Susan lead the teams responsible for development of thought leadership content, content merchandizing strategies, segment advertising and collateral and managed a robust events program at the regional and national levels.

 

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