This public safety campaign was announced today with a virtual reality tour, public awareness advertising and a pledge campaign in Mexico City.
In new research1 from AT&T, more than 9-in-10 (92%) urban Mexicans said they read, send messages, or engage in other smartphone activities while driving. Nearly a quarter (24%) do it “all the time.”
These findings will help us drive awareness of the dangers of smartphone use behind the wheel. And encourage life-saving behavior change.
Visit www.PuedeEsperar.com.mx to learn more, and join the conversation with #PuedeEsperar.
1Research developed by EthniFacts with the collaboration of IPSOS Mexico for AT&T. 1,215 respondents in metropolitan areas in Mexico from ages 16 to 65 who use their phone at least once daily and drive three or more days a week.