Indianapolis-based Brackets For Good hosts online, bracket-style fundraising tournaments every March in communities around the United States. Participating non-profits rally enthusiastic donors to out-fundraise their opponents in order to advance. Through grassroots excitement, marketing, and corporate involvement, non-profits raise exposure and funds for their organization, gain access to free fundraising tools, and are introduced to new donors.
Since its 2012 kick-off contest in Indianapolis, more than $2.75 million has been raised for local charities. Thirty percent of contributions received by participating charities have been from first-time donors to those organizations.
Thanks to AT&T and its support of a national tournament, the awareness and fundraising opportunity — previously only available to local nonprofits in communities across the country — is now available to large, national non-profit charitable organizations. Now, the entire country will be able to get in on the fun and social good that comes from competitive giving.
Brackets For Good USA 2017 presented by AT&T will take place concurrently with the 11 local Brackets For Good tournaments starting Feb. 24 and ending March 31, 2017. To up the stakes and further spur the excitement, AT&T is providing a $100,000 contribution to the winning non-profit.
“AT&T has a long history of strengthening the communities where we live and serve,” said Beth Shiroishi, vice president, Global Corporate Social Responsibility, Strategy & Insights at AT&T. “We are excited to collaborate with Brackets For Good to extend that impact by raising awareness of organizations strengthening communities across the country in a fun and engaging way.”