Cheering Her On: Appreciating the Contributions of Women in Sports

March 09, 2018
By Bill Moseley

I love sports. I run. I golf. I fish. That’s the extent of my athletic abilities. And to be honest, I’m not great at any of them.

Unfortunately, I wasn’t born with the athlete gene. My sister won that prize. She’s the real sports star in the family. She’s the one who excelled in field hockey, gymnastics and ice skating back in our youth. And I was proud to cheer her on.

Watching my sister compete at such a high level gave me a greater appreciation for sports. Notice I didn’t say women’s sports. My sister just happened to be a young woman who played sports … and she excelled. Growing up in Connecticut, I also got to watch the women who built one of the greatest basketball dynasties ever. 

Tina Charles, who starred for that Connecticut hoops juggernaut and professionally, will join me and several others this Sunday to discuss the state of women in sports. I’m proud to be moderating a panel called “Time Out” at The Girls Lounge @ SXSW. Along with Charles, I’ll be joined by:

  • Chris Plonsky, assistant athletic director, University of Texas
  • Katie Myers, executive, brand consulting, CAA
  • Alissa Lieppman, senior director, Club Media Strategy, National Football League
  • David Roter, Global Revenue and Partnerships, The Players’ Tribune.

I want to hear about the personal journeys of each woman on the panel. Each of them has accomplished a lot in the world of sports – on courts, fields and behind the scenes. I want to hear things from their point of view. I want the audience to understand all the highs and lows they’ve faced along the way. I want everyone to leave with a greater appreciation for what they’ve accomplished and increased optimism for the future of women in sports.

Follow along and join the discussion using the hashtags #TheFemaleQuotient, #TheGirlsLounge and #SeeHer. Share your story and tell us about your favorite female athlete.

Bill Moseley is a director of Marketing Communications for AT&T

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