Your Inside Connections

Smartphone? Check. Headphones? Check. Weather app? You know it!

The dog days of summer are almost over, and the final sun-filled family vacation is coming up fast. You’ve packed your bags, charged your phone, but have you downloaded a weather app?

A recent AT&T travel study revealed that weather apps are the #1 must-have mobile app across generations. But their interests go beyond weather. Check out how each age group spends time on their phones when they’re on the road.

  • For millennials (16-34), setting the vibe with music is just as important as keeping tabs on the weather, but social trumps all. We’ve all seen the selfie sticks! 
  • By comparison to millennials and boomers, Generation X (35-49) reported the highest use of coupon and cooking apps. Every chef would agree, it’s a perfect pairing!
  • For boomers (50-75), social and photo apps are equally important. You heard it first here, Grandma’s scrapbook is going digital!

Source: AT&T and Added Value survey of 6,300 mobile users, ages 16-75, May 26 – July 1, 2016

AT&T News Team
AT&T News Team SVP and Executive Editor-at-Large at Black Enterprise