2018 NFL Draft With the Dallas Cowboys

Communications /

AT&T goes behind the scenes with the Dallas Cowboys and pushes the limits of the fan viewing experience with their latest 5G technology.

AT&T is constantly pursuing and investing in new innovations that push the fan experience forward inside AT&T Stadium. With our immersive digital columns, the one-of-a- kind LiveFX board, and industry leading Wi-Fi connectivity – it’s a great time to be a Cowboys fan.

And it’s about to get even better, when AT&T launches standards-basedmobile 5G in a dozen cities later this year – the first U.S. carrier to do so.  

We knew the perfect time for a sneak peek at some exciting technology that 5G will enable in the future would be during the event that kicks off the Cowboys season – draft night at the Star

AT&T and Dallas Cowboys worked together to help fans get closer to the team they love, through the use of technology. AT&T granted unprecedented behind-the-scenes access to a total of three tech and lifestyle influencers by virtually putting them inside the Draft War Room, the Podcast studio, and server room during the first round of the Cowboys draft.

 To do this we deployed multiple 360 degree  cameras around The Star, giving our guests a LIVE 360 VR view during every tension-building minute of the first round.

Using their social following, the influencers published the 2 minute sizzle real to connect fans to the story of how AT&T is teaming upwith the Dallas Cowboys to enhance the fan experience through the use of their technology.