AT&T and Disney Parks today announced an agreement that makes AT&T the official wireless provider Disney Parks. The most magical agreement on Earth.
“This is a great combination,” said Andy Geisse, chief executive officer for AT&T Business Solutions. “Bringing AT&T’s fastest and most reliable 4G LTE network and mobile connectivity to one of the most creative companies on earth is something we’re excited about. I’m confident Disney’s guests and Cast Members are going to be thrilled with the experience we deliver.”
Through the agreement, AT&T will have various marketing and branding opportunities, including sponsoring Disney-created soccer and runDisney events at the ESPN Wide World of Sports Complex. In addition, Disney will join AT&T to educate Cast Members and guests about “It Can Wait®,” AT&T’s groundbreaking initiative to educate consumers about the dangers of texting while driving. AT&T and Disney will also collaborate to enhance the experience for the growing number of Disney guests using smart phones and tablets during their visit. Furthermore, Cast Members will use new mobile devices on AT&T’s network to help deliver Disney’s legendary guest service.