A Time for Pride and Equality

Feb 04, 2014

A Time for Pride and Equality

On Friday night, many of us will be tuned in to the 2014 Olympic Winter Games opening ceremony. It’s an event that symbolizes peace and unity amongst nations. It’s also a moment for us to express our pride in America and everything for which it stands.

AT&T has stood proudly with Team USA at every Olympic opening ceremony since 1984 in Los Angeles. As a Proud Partner of the U.S. Olympic and Paralympic Team for the past 30 years, we’ve showcased American athletes and celebrated their diversity all around the world. For these games, we’re shining a light on some of the hard work and dedication that goes into training for the Olympics, and asking fans to showcase their American pride by uploading U-S-A chants through our free #ItsOurTime app.

The Olympic Games in Sochi also allow us to shine a light on a subject that’s important to all Americans: equality. As you may know, the lesbian, gay, bisexual and transgender (LGBT) community around the world is protesting a Russian anti-LGBT law that bans “propaganda of non-traditional sexual relations.” To raise awareness of the issue, the Human Rights Campaign (HRC) has called on International Olympic Committee (IOC) sponsors to take action and stand up for LGBT equality.

To read more about AT&T's long and proud history of support for the LGBT community, check out this story and our complete consumer blog post.

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