Beyond the Madness
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By Brian Collins
This March we asked college basketball fans – Where will you be when a No. 16 seed beats a No. 1 seed?
At AT&T, we believe U-verse revolves around you…the customer. We’ve created a unique, interactive viewing experience that can be customized to your tastes. It paved the way for today’s U-verse TV Everywhere, which puts that game-changing three-pointer on your smartphone or tablet, no matter where you’re watching it.
With more live TV channels on-the-go than cable, U-verse customers are no longer confined to their home environment – they can experience memorable live TV moments when AND where is most convenient for them. To help bring the TV Everywhere experience to life we created an ad campaign called “Where Will You Be.”
To learn more about the campaign, check out our Consumer Blog!