In this episode of “Advice from Bill: Marketing Your Business,” entrepreneur and small business expert Bill Rancic shows viewers how Chicago-based Christy Webber Farm and Garden Center embraces mobile marketing to connect with customers. Centered on the idea that a company’s website is its number one asset, here are a few tips Rancic offers when creating a new website:
- Keep content fresh and easy to access
- Create special deals available online only for your customers
- Make it mobile friendly
U.S. small businesses see incredible value and opportunity in digital marketing and are clearly increasing their presence as a way to gain access to new customers.
In fact, according to the 2013 AT&T Small Business Technology Poll, which surveyed 1,000 small businesses nationwide, 66 percent of small businesses plan to invest as much or more in digital marketing – websites, social media and online advertisements – as they did last year.