Thinking "Mobile First"

Jan 27, 2014

Thinking Mobile First

Cathy Coughlin on the challenges of evolving a brand.

When evolving a global telecom brand like AT&T, it requires drastic mobile and digital changes to become deeply rooted in the customer's life. Learn how we  steered our brand with a "mobile first" mindset and the launch of "Rethink Possible"  in this Q&A with CMO Cathy Coughlin in the Economist.

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