Data Usage on Fire as the Bruins Hit the Ice

May 06, 2014

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The hockey playoffs are well underway on rinks across the country and fans are flooding the stands to take in the action with their smartphones in hand. Fans are also increasingly using their mobile devices to share the most memorable experiences– from slap shots to shootouts. That’s why AT&T worked to ensure the influx in mobile traffic that Boston hockey fans are using at TD Garden can be handled by its Distributed Antenna System (DAS), which helps increase cellular capacity from inside the venue.

Here’s what we saw from our customers using our Distributed Antenna System (DAS) network at some recent games at TD Garden in Boston:

  • Total data usage from inside TD Garden on 5/1 was 97GB. 97GB is the equivalent to more than 277K social media posts with photos.
    • The data usage on 5/1 was 76%, or 42GB, more than the data usage during the regular season finale on 4/12. That’s equivalent to an additional 120K social media posts with photos being sent or received from the game.
    • The data usage on 5/1 was 27%, or approximately 20GB, more than the average data usage for the first round of the playoffs at TD Garden.
  • On 5/1, fans uploaded and downloaded the most data from 7-8pm EST. During this hour more than 19GB crossed our in-venue mobile network.
  • Average total data usage from inside TD Garden on 5/1 and 5/3 was 87GB. 87GB is the equivalent to nearly 250K social media posts with photos.
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