Food, Fans and Football
How Fans Order Food Without Leaving Their Seat
When the San Jose Earthquakes called on season ticket holders to ask what they could do to improve the overall experience, Michael Caughlan, a lifelong soccer fan, answered honestly: “Better players, more beer stands and, for sure, better food. I said, ‘Gourmet food trucks would rock.’ And they went ahead and did it! They started with a few trucks and now have several.”
Yet while the food improved, leaving his seat to get it still meant missing part of the game—especially when he brought along his two-year-old daughter Stella. Enter Yorder, a free app that lets Earthquakes fans place concession orders from their smartphones and have food and drinks delivered to their seats.