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Baseball Fans Hit Data Grand Slam During 2013 Boston-St. Louis Series

Baseball fans in St. Louis and Boston took to their smartphones at both iconic ballparks in a big way during this year’s thrilling six game baseball season playoff finale —tweeting, texting, surfing the Web and more while cheering their team to a championship or while commiserating in the agony of defeat.  

AT&T operates a Distributed Antenna System, or DAS, inside the ballparks in St. Louis and Boston to keep customers connected during every game. Here are some of the cool metrics outlining our network performance from the thrilling six game series:

  • Mom, Guess where I am? – AT&T fans made more than 132,000 voice calls and sent more than 394,000 SMS text messages across our in-stadium networks in both cities during the six game series.
    • Boston Calling – AT&T customers in Boston made 27% more calls than AT&T customers in St. Louis on the in-stadium network throughout the series.
    • Texting in the Lou – AT&T customers in St. Louis exchanged 5% more SMS text messages than AT&T customers in Boston on the in-stadium network throughout the series.
  • Pre-Game Data Party – The peak hour for data traffic on our in-stadium network in Boston was during Game 6 from 7–8 p.m. EST when data usage was more than 43 GB (gigabytes).
    • This was the hour right before the first pitch of the final game of the series.
    • 43 GB of data is equal to more than 122,000 social media posts with photos or more than 1,400 hours of streaming music.
  • Tight game, Big Data – The peak hour for data traffic on our in-stadium network in St. Louis was during Game 3 from 9–10 p.m. CST when data usage was more than 44 GB (gigabytes).
    • This was the hour in which the game was put into a 2-2 tie and then the lead was retaken, 4-2, by St. Louis.
    • 44 GB of data is equal to more than 125,750 social media posts with photos or more than 1,450 hours of streaming music.
  • Downloading at the Diamond – Throughout the series fans downloaded 29% more data than they uploaded on the AT&T in-stadium networks at the two ballparks.
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