How Small Businesses Can Get Holiday Ready

Business /

AT&T shares insider tips for small businesses on how to prepare for holiday shoppers.

Same-day shipping. Mobile couponing. Real-time product availability. Today’s customers are demanding and for a small biz owner, it can be hard to keep up. Pressures mount even more during the holidays. Small biz owners need to get ready now for the spike in holiday shopping.

AT&T can help keep those business running – without requiring owners to work a crazy, 24/7 schedule.

With this in mind, we asked around about shoppers’ plans this season.* Keep these tips in mind to keep up with the demand during this busy time.

  • Wi-Fi or Bust: More than a third (38%) of respondents are not willing to go a day without Wi-Fi. TIP: Make sure the Wi-Fi is hooked up for your business so shoppers can log in as they browse.  Also, make sure your password is in a place where shoppers can easily spot it.
  • Wake Up Call: Nearly half (41%) of respondents connect to email when they first wake up in the morning. TIP: It might be a good idea to send those coupons and special promos via email overnight.
  • Are You Ready to Check Out? Shopping online by computer (58%) is comparable to shopping in-store (61%) this holiday season. However, shopping online via tablet or smartphone makes up a combined 22%. TIP: Make sure your website is up-to-date and also mobile/tablet compatible to potentially reach more holiday shoppers.

To learn more about how AT&T can help your small business, visit https://www.att.com/smallbusiness/shop/index.html

*Source: AT&T and Added Value survey of 4,292 mobile users, ages 16-75, July 29 – Aug. 28, 2016