A movement is accomplished through the voices and actions of many. That is why four national wireless service providers, spearheading the It Can Wait campaign, are urging people to share their commitment to never text and drive with others on Drive 4 Pledges Day, September 19.
Individuals can now sign up at ItCanWait.com to get resources that will help them share their commitment on social media and personalize the movement on the streets of their communities on key activation days. Aspiring to create a social stigma around this dangerous habit of texting while driving, Drive 4 Pledges Day will focus on getting individuals involved in taking the pledge to never text and drive while encouraging others in their community to do the same. These individuals will join AT&T, Sprint, T-Mobile US, Inc., Verizon and more than 200 other organizations by sharing their commitment not to text and drive while increasing awareness of the dangers.
On September 19, Drive 4 Pledges Day, supporters of the movement are called to help spread the word to their families, friends and communities. Advocates will be encouraged to do things like change their social profile photos and banner to It Can Wait graphics, and share their personal pledge stories using the hashtag #ItCanWait. Offline activations will include hosting pledge drives and distributing posters in their schools, workplaces and neighborhoods. All materials such as social graphics and posters will be available for download from ItCanWait.com.