As you tune into the 2014 Masters Tournament this week, you will be able to watch our new campaign for AT&T. During the Tournament, which we proudly support, four new spots will be unveiled.
This campaign introduces to the public a new way to tell the AT&T story and a new tagline to go with it: “MOBILIZING YOUR WORLD℠.” The campaign and this line tell people not only that we are making everything mobile-enabled, but that we are also making a complicated world seamless and interoperable. And, when everyone and everything works together, life gets better as a result. Or, creatively said, the world just sings.
To learn more about this exciting new direction, check out the Consumer Blog post.