Mobilizing Your World

Apr 09, 2014

Sing Anthem

AT&T is building a world where people and things speak a common language. So everything is more seamless, interconnected, and in tune -- with you.

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As you tune into the 2014 Masters Tournament this week, you will be able to watch our new campaign for AT&T. During the Tournament, which we proudly support, four new spots will be unveiled.

This campaign introduces to the public a new way to tell the AT&T story and a new tagline to go with it:  “MOBILIZING YOUR WORLD℠.” The campaign and this line tell people not only that we are making everything mobile-enabled, but that we are also making a complicated world seamless and interoperable. And, when everyone and everything works together, life gets better as a result. Or, creatively said, the world just sings.

To learn more about this exciting new direction, check out the Consumer Blog post.

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