Pet Collar or Costume?

When you open the door to trick-or-treaters this Halloween, you’re also opening yourself to the risk of your dog running out the door – and lost. But fear not. Location tracking devices can find your phone, friends and even your beloved Fido.

Cellular GPS-enabled smart dog collars let dog owners locate their pups in near real time. They also help owners keep tabs on their dog’s health and wellness. Three pet tech companies – Link AKC, Nuzzle and Whistle – are using AT&T’s network to provide reliable coverage and connectivity for their smart dog collars.

We recently polled¹ consumer on attitudes and opinions about smart pet technology. What we learned underscores the importance of location-tracking for dog owners, with growing interest in other pet wellness technology.

• At least one in 10 (14%) people have lost their dog. And the majority (79%) of lost dogs were found within 5 miles of their home.
• Tracking and location technology for dogs was rated most important (68%) to dog owners compared to technology that lets you monitor a dog’s health and fitness information.
• About a quarter (23%) of dog owners would be willing to offer $500+ as a reward for finding their lost dog.

Learn more about connected dog collars in this video.

¹AT&T and Added Value surveyed 1,566 mobile users, Aug. 2 – Sept. 1, 2017.