AT&T developed the Public Relations News Operations Center (PRNOC) to enhance its ability to engage customers in the digital realm. As a result of the proprietary technology powering the social media listening platform, AT&T earned its sixth CIO 100 Award from IDG’s CIO magazine and ranked number 37 on this year’s InformationWeek 500.
The PRNOC scans information from more than 150 million public online sources. Mentions surrounding the AT&T brand and overall industry are captured and broken down into easy-to-understand visual representations that depict market trends, brewing issues and the volume and sentiment of feedback. This insight enables AT&T to prioritize responses and continuously deliver an outstanding customer experience.
The CIO 100 Award recognizes organizations around the world that exemplify the highest level of operational and strategic excellence in information technology (IT).
Read more about CIO Magazine and InformationWeek honoring AT&T for excellence and innovation in driving customer value through technology in the complete news release.