September 17, 2015

One Tweet at a Time

More and more customers talk about us on social channels. Sifting through all of those conversations – a million-plus a month on just Facebook and Twitter -- is more challenging than ever. Plus news events, product launches and social influencers can cause that volume to spike tremendously. Last year at this time, a celebrity with 56 million followers tweeted about how much he liked our service. Volumes spiked 157% that day!

As a result, we’ve refined a system that we believe is best-in-class for staying responsive to customers. It starts with our commitment to serving customers where they want to be.

Social Media Helps These Doughnuts Rise

The Doughnut Project has hooked people using unconventional flavors inspired by food and cocktails. Technology and social media has helped them grow market share and gain followers.

From Follower to Customer: Tips to Maximize Social Media Engagement

According to Nielsen, online users are turning to social media more than email. Businesses need to shine through these cluttered networks and grab customers’ attention in a meaningful way.

#GetActive in April

AT&T wants you get active. Learn about the latest fitness wearables, accessories and device features AT&T has to offer by following the conversation online at #GetActive.