Social Media Helps These Doughnuts Rise

Business /

The Doughnut Project has hooked people using unconventional flavors inspired by food and cocktails. Technology and social media has helped them grow market share and gain followers.

In 2016, Leslie Polizzotto and Troy Neal opened The Doughnut Project in New York City's West Village. Neither of them had ever run a doughnut shop before—or for that matter, run any kind of business. But now, their unconventional treats fly off the shelves. 

The Doughnut Project has hooked people using unconventional flavors inspired by food and cocktails. Click here to read more.