Forget the Start and Finish Lines

Nov 08, 2013

Last month, a group of U.K. AT&T employees strapped on their bike helmets outside of Buckingham Palace. They climbed off their bikes four hours later at Windsor Castle, having raised more than $4,000 for charity.

“My excitement was building as I drove into London,” said Andrew Edison, regional vice president of AT&T's European business sales operations. “I met up with a number of guys in the garage of the AT&T office. Then, we cycled over to Buckingham Palace for the start.”

The annual Palace to Palace bike ride benefits an organization called The Prince’s Trust. Set up by the Prince of Wales in 1976, The Prince’s Trust helps disadvantaged young people through mentoring, training, education and work experience. Over 55,000 participated in Prince’s Trust programs in the past year alone.

AT&T U.K. offices have supported the charity for several years. Some employees fundraise by cycling in the Palace to Palace event. Some mentor youths hoping to start their own businesses. John Muirhead, a sales director based in London, has done both.

“All of the young people that The Prince’s Trust help come from challenging backgrounds,” John said. “They haven’t had the advantages that many of us have, but that doesn’t mean they don’t have enormous potential.”

Connect on social media: #Palace2Palace

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