AT&T and Uber Give College Football Fans a Free “Bus” Ride

This season, AT&T is taking college football everywhere— including free Uber rides in select cities! That’s right. Many lucky Uber riders have enjoyed live college football via the AT&T U-verse app on connected tablets mounted in their cars. Recently in Houston we went a step further.  We surprised several fans with a ride-along with gridiron legend Jerome “The Bus” Bettis. 

Jerome joined fans on their rides, watching football, taking selfies and having a blast before they reached their destinations. He even made a grocery-saving catch to keep one rider’s food dry on the rainy day.

Click here for the full video of Jerome surprising fans and helping AT&T deliver college football everywhere.