Upping the Black Friday Ante

Nov 27, 2013

Ready, Set Shop! Upping the Black Friday Ante

You know the drill, and you know it well. You’ve slept off your turkey binge from Thanksgiving and you’re ready to hit the Black Friday sales with your team of shoppers. The last thing you need is a dropped call or a stalling text message to slow your flow.

Never fear, we’re here! AT&T’s network that is. We’ve upped our network capacity via our Distributed Antenna Systems, or DAS for short.

In the case of shopping centers, they’re split up into zones. Each zone is equipped with its own cellular antenna, strengthening the network coverage in that area. The zones are invisible so customers will never know when they step out of one and into the next. This makes for a seamless wireless experience on the AT&T network.

Ready, set, shop! And stay connected.

Share your Black Friday stories with us on social media: #BlackFriday

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