Tag results for "AdWorks"
May 10, 2016
AT&T AdWorks, the leader in addressable advertising, conducted a series of cross-screen addressable1 TV and mobile advertising trials with multiple Fortune 100 companies including Walmart and AT&T.
Mar 17, 2016
AT&T AdWorks plans to host the industry’s first “Addressable Upfronts.” There will be over 100 events customized for specific advertisers across the country.
Nov 09, 2015
AT&T AdWorks is trialing the ability to offer an integrated addressable advertising2 campaign across TV and mobile devices. This trial will let advertisers reach the same consumers with the same message across multiple screens and is powered by AT&T AdWorks.
Jul 30, 2015
AT&T AdWorks announced DIRECTV Advertising Sales and AT&T AdWorks are combining to form one organization, enabling advertisers to reach their precise TV audiences at an unprecedented scale. The two organizations will now be combined under the AT&T AdWorks name.