Retail Is Not Dead: AT&T Plans to Add 1,000 New Locations
Includes Traditional, Pop-Up and Mobile Stores to Bring AT&T Closer to Customers
AT&T* plans to have one of the fastest growing retail footprints in the nation by adding more than 1,000 new store locations. Across the overall wireless industry, retail stores are bucking the losses seen in other industries. We’re getting closer and more convenient to make shopping easier for customers, whether you’re in a big city or a small town. The majority of AT&T customers purchase in one of our 5,300+ branded stores, even though most also begin their shopping online.
“We’re working to make our customer interactions more convenient and seamless,” said Rasesh Patel, senior executive vice president of AT&T Digital, Retail & Care. “We designed our new stores to get you in and out quickly while you’re on the go, so you can enjoy more of your thing.”
Not all our new stores will look the same. Watch this video and learn more.
We’re putting AT&T pop-up stores in apartment buildings and other locations in dense urban environments where the smaller, more flexible format helps us reach customers faster. We can typically open these stores within 60 days of signing a lease and we plan to launch a total of 100 pop-ups this year.
We already have mobile stores in all our major markets. You’ll often see them when AT&T sponsors events or when we launch new neighborhoods with AT&T Fiber. And we’ll have them ready to assist communities nationwide in times of disaster. We plan to have more than 150 mobile stores on the road by the end of this year.
And we plan to add hundreds of stores in smaller cities and towns across the country. As we invest in building FirstNet to serve first responders in these communities, we’re also going to build out new stores to better serve everyone who lives there.
No matter where you start shopping – online, in-store or on the phone – we want to make things easier and more convenient. We are the only company in the industry that offers its customers a white glove same-day setup and delivery service. We’re also working on a full omnichannel experience, so you can start with any of our touchpoints and finish in any other. On your time, when and where it’s convenient for you.
