AT&T Supports a Star Studded, Rockstar Lineup at the 2014 Bonnaroo Music and Arts Festival
NASHVILLE, Tenn., June 11, 2014 — With more than 80,000 music fans expected to attend the 2014 Bonnaroo Music and Arts Festival, AT&T is deploying its own stellar network lineup that’s sure to please the crowds.
AT&T has installed two MegaCOWs (Cell Sites on Wheels), three COWs, six CARTs (Compact A/C Radio Telephone Sites) and four, five-beam antennas that will enhance its 4G LTE network already deployed in the Manchester area. Mobile cell sites, covering several musical stages, will provide additional wireless coverage and capacity ensuring that attendees are able to share their favorite festival moments from the 700-acre farm.
The two deployed MegaCOWs are equivalent to seven combined cell sites. Each MegaCOW will be equipped with two five multi-beam antennas, and each five-beam antenna will provide festival goers with as much as five times more network traffic capacity than a traditional, single-beam antenna.
“This music festival is one that is both locally and nationally recognized,” said Mayor Lonnie Norman, City of Manchester. “AT&T’s enhanced network connectivity and solar-assisted charging stations will enrich the overall Bonnaroo experience for attendees, so they can stay connected all weekend long.”
“We are appreciative of the network enhancements this year and look forward to another great year of partnership with AT&T,” said Chad Issaq, executive vice president of partnerships, of co-producer Superfly Presents.
AT&T’s network presence at Bonnaroo is just one example of how the carrier is connecting its customers across the state of Tennessee. AT&T has invested nearly $1.3 billion in its best-in-class wireless and wired networks in Tennessee between 2011 through 2013, driving a wide range of upgrades to enhance speed, reliability, coverage and performance for residents and business customers.
“Bonaroo has continued to thrive in Coffee County because festival goers are getting a one of a kind experience and today that includes being able to share the sights and sounds of Bonnaroo with their friends and family across the country and across the world,” said David Pennington, Mayor of Coffee County.
“Bonnaroo draws in more than 80,000 festival goers and music lovers every year,” said Chris Percy, AT&T vice president and general manager, mobility and consumer markets for Tennessee and Kentucky. “As part of the Manchester community, we want to make sure those attending the festival have an exceptional wireless experience. AT&T’s network enhancements will enable the thousands of Bonnaroo attendees to use their wireless devices to stay connected while texting, tweeting, making calls, and utilizing social media platforms with blazing fast 4G LTE speeds.”
In addition to enhanced mobile coverage at this year’s event, AT&T will provide solar-assisted device charging stations for mobile devices.
AT&T is also the exclusive sponsor of this year’s official Bonnaroo Festival mobile application. The app will keep attendees in-the-know on everything related to the festival. Offering a full scheduled list of performers and events; a detailed festival map with all stages, vendors, and retailers visible and a comprehensive collection of all important news stories, video updates, and social posts; fans will be able to navigate their way through Bonnaroo with ease.
To learn more about AT&T’s network enhancements, please visit http://www.att.com/network/.
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Set on 700 acres in Manchester, Tenn., Bonnaroo is a four-day festival that draws 80,000 fans every summer. Featuring over 120 musical performances, along with comedy, cinema, sustainability workshops and more, the grounds are converted into a virtual city of music and art. The legendary event began in 2002 as a remarkable idea to serve a passionate fanbase, and ended up becoming the premier multi-day concert destination of the summer which dynamic and eclectic programming paved the way for the age of the great American music festival. Bonnaroo has now evolved into becoming much more than just a concert destination; it has become a cultural touchstone and, for two generations of music fans, a rite of passage. Each year, the lineup cements Bonnaroo as a force in music discovery, exposing its fans to legendary artists, current favorites, as well as breaking acts.