DIRECTV NOW Has 1 Million Reasons to Celebrate 1 Year of Service
The party has started and over 1 million of you have joined. The AT&T* over-the-top (OTT) streaming service, DIRECTV NOW, has officially surpassed 1 million subscribers while celebrating our first year.
We listened when customers said they wanted more flexible TV options. And DIRECTV NOW set out to bring TV lovers a new way to experience their favorite shows virtually anywhere at a great price.
"This milestone is an incredible testament to the thousands of hours many people spent working to bring this product online and continually improving it during the past year," said David Christopher, president, AT&T Entertainment Group. "We're thrilled so many customers have come to love DIRECTV NOW and can't wait to bring them a host of new features in 2018."
"To reach 1 million subscribers is an important benchmark for any OTT video service, but to go from zero to 1 million subscribers so quickly is quite an achievement," said Brett Sappington, senior director of Research, Parks Associates.
Features to come
We're putting some finishing touches on more features in beta testing we plan to roll out on our next generation video platform over the coming months. These include a DVR in the cloud to record shows and access virtually anywhere, 4K Ultra High Definition (UHD) quality video, capacity for more than 35,000 OnDemand titles, individual profiles and an even better user experience.
DIRECTV NOW has a variety of video packages to fit every budget. Get more than 120 nationwide channels, over 25,000 OnDemand titles, live sports, premium channels, popular shows and hit movies. You can stream live content over your wired or wirelesss internet connection on a variety of devices. No boxes. No annual contracts or credit checks.
For more on our journey to 1 million subscribers click here.
*About AT&T
AT&T Inc. (NYSE:T) helps millions around the globe connect with leading entertainment, business, mobile and high speed internet services. We offer the nation’s best data network** and the best global coverage of any U.S. wireless provider. We’re one of the world’s largest providers of pay TV. We have TV customers in the U.S. and 11 Latin American countries. Nearly 3.5 million companies, from small to large businesses around the globe, turn to AT&T for our highly secure smart solutions.
AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc. Additional information about AT&T products and services is available at about.att.com. Follow our news on Twitter at @ATT, on Facebook at facebook.com/att and on YouTube at youtube.com/att.
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**Claim based on the Nielsen Certified Data Network Score. Score includes data reported by wireless consumers in the Nielsen Mobile Insights survey, network measurements from Nielsen Mobile Performance and Nielsen Drive Test Benchmarks for Q2 + Q3 2017 across 121 markets.
Information set forth in this news release contains financial estimates and other forward-looking statements that are subject to risks and uncertainties, and actual results might differ materially. A discussion of factors that may affect future results is contained in AT&T’s filings with the Securities and Exchange Commission. AT&T disclaims any obligation to update and revise statements contained in this news release based on new information or otherwise.
