DIRECTV NOW Has 1 Million Reasons to Celebrate 1 Year of Service
The party has started and over 1 million of you have joined. The AT&T* over-the-top (OTT) streaming service, DIRECTV NOW, has officially surpassed 1 million subscribers while celebrating our first year.
We listened when customers said they wanted more flexible TV options. And DIRECTV NOW set out to bring TV lovers a new way to experience their favorite shows virtually anywhere at a great price.
"This milestone is an incredible testament to the thousands of hours many people spent working to bring this product online and continually improving it during the past year," said David Christopher, president, AT&T Entertainment Group. "We're thrilled so many customers have come to love DIRECTV NOW and can't wait to bring them a host of new features in 2018."
"To reach 1 million subscribers is an important benchmark for any OTT video service, but to go from zero to 1 million subscribers so quickly is quite an achievement," said Brett Sappington, senior director of Research, Parks Associates.
Features to come
We're putting some finishing touches on more features in beta testing we plan to roll out on our next generation video platform over the coming months. These include a DVR in the cloud to record shows and access virtually anywhere, 4K Ultra High Definition (UHD) quality video, capacity for more than 35,000 OnDemand titles, individual profiles and an even better user experience.
DIRECTV NOW has a variety of video packages to fit every budget. Get more than 120 nationwide channels, over 25,000 OnDemand titles, live sports, premium channels, popular shows and hit movies. You can stream live content over your wired or wirelesss internet connection on a variety of devices. No boxes. No annual contracts or credit checks.
For more on our journey to 1 million subscribers click here.
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**Claim based on the Nielsen Certified Data Network Score. Score includes data reported by wireless consumers in the Nielsen Mobile Insights survey, network measurements from Nielsen Mobile Performance and Nielsen Drive Test Benchmarks for Q2 + Q3 2017 across 121 markets.
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