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New AT&T Store in Monterey Features an Innovative Design That Mirrors Customers' Mobile Lifestyle

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MONTEREY, Calif., June 6, 2014 — AT&T’s new store design focused on the customer’s mobile lifestyle is now a reality in Monterey. The new store at 494 Del Monte Center, Building 4, transforms the entire shopping experience. The new store concept is the result of more than two years of exploration and research all centered on one design goal – to create a more interactive and inviting store environment.

Customers in Monterey will be among the first to experience the new store concept that is reinventing the retail business. This store is the latest example of the investment already made in the Califonia area. AT&T invested more than $7.1 billion in its California area wireless and wireline networks from 2011-2013. This new location will serve the growing number of consumers relying on their wireless devices to manage their busy lives.

“We are committed to bringing job opportunities and new goods and services to Monterey consumers and this is the kind of investment that we want to celebrate as we continue to grow our local economy,” said Mayor Chuck Della Salla. “Any time we can celebrate the opening of a new store, especially one with a cutting-edge new retail concept in Monterey, it’s a great day.”

Many of the new store design and merchandising elements were first seen in AT&T’s award-winning flagship brand store on Michigan Avenue in Chicago and are now coming to other company-owned retail stores.

“As Monterey businesses and consumers rely more and more on mobile technology to stay in touch, announcements like this become even more important to our economic growth. We will continue to support policies that attract this sort of investment and advancement,” said Moe Ammar, CEO, Pacific Area Chamber of Commerce.  “We’ve worked hard to build a business climate in Monterey that works for businesses and creates job opportunities.”

“Customers visiting our Monterey store will discover an interactive shopping experience built around their mobile lifestyle,” said Terry Stenzel, AT&T vice president and general manager for Northern California and Northern Nevada. “Our goal is to be America’s premier retailer by providing an exceptional experience in every interaction, and we’ve been working hard to exceed customer expectations by taking our stores and network to a new level here in Monterey.”

Flexible Design

Everything about the store is designed for ultimate flexibility.  It brings to life AT&T’s mission, brand vision, and personality while encouraging self-discovery and satisfying curiosity.

The store layout will highlight AT&T’s products and services, devices and accessories across three unique “zones” – the Connected Experience Zone, the Community Zone, and the Explore Zone.

The new Connected Experience Zone features “lifestyle vignettes” that offer customers a glimpse of how products can be used in customers’ everyday lives. These lifestyle pavilions will highlight categories such as music, home security, entertainment and more.

Next is the Community Zone, featuring “community tables” that let customers shop and play in an open and interactive space.  This space has apps, accessories and devices on display to show customers how they can work together.

Finally, customers can check out the Explore Zone with “explore walls” that showcase AT&T’s diverse device line-up and accessories complemented by digital monitors with product information.

Enhanced service experience

What you won’t see in these new stores is almost as important as what you will see. Customers will no longer see the traditional retail “cash-register” counters. Instead, they’ll find round café-style “learning tables” that allow for side-by-side interactions with the AT&T* retail consultant to ask questions or learn about a product or service. All retail consultants carry a tablet supported by a new mobile point-of-sale system that allows them to help customers anywhere in the store.

Customers also won’t see the printed product brochures common in many stores. With digital signage, e-brochures and interactive video monitors, they can have the information literally at their finger tips while giving AT&T the flexibility of updating messaging faster and more efficiently.

We’re focused on giving our customers a top-notch experience with every interaction. The company recently outperformed competitors for the second time in a row in studies measuring customer service and the wireless purchase experience. J.D. Power awarded AT&T the “Highest Ranked Customer Service Performance Among Full-Service Wireless Providers” and “Highest Satisfaction with the Purchase Experience among Full-Service Wireless Providers” in their 2014, Volume 1 studies.**

Store information

Hours for the new Monterey store are Monday through Friday, 10:00 a.m. – 9:00 p.m., Saturday, 10:00 a.m. – 7:00 p.m., and Sunday, 11:00am – 6:00 p.m.  AT&T has more than 758 retail locations in Northern California. To find the nearest AT&T store or Device Support Center near you, visit www.att.com/find-a-store or www.att.com/dsc.  Don’t forget you can also make an appointment before visiting your local AT&T store -https://www.att.com/storeappointment/.

AT&T also announced a local charitable contribution and acknowledged a renewed philanthropic partnership in the Monterey area at today’s store opening. 

AT&T presented a check to the Monterey Jazz Festival Next Generation of Jazz Education Program in the amount of $5,000.  The Monterey Jazz Festival, Inc.’s mission is to support a wide range of outstanding jazz education programs which are devoted to the future of jazz and inspire creativity and positive self-development among youth. 

AT&T also discussed its longstanding support of the AT&T Pebble Beach National Pro-Am golf tournament and AT&T’s recent renewal of the sponsorship for another ten years. Tournament Director and Monterey Peninsula Foundation CEO, Steve John, attended the grand opening. Monterey Peninsula Foundation stages the AT&T Pebble Beach National Pro-Am golf tournament each year raising money for Northern California charities.

* AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

** AT&T received the highest numerical score among full service wireless providers in the proprietary J.D. Power 2013 (Vol. 2) and 2014 (Vol. 1) Wireless Customer Care Full Service and Full Service Wireless Purchase Experience StudiesSM. Study based on 7,195 (Customer Care) and 8,525 (Purchase Experience) consumer responses measuring 4 full service wireless providers and measures opinions of consumers who purchased a wireless product or service within last 6 months.  Proprietary study results are based on experiences and perceptions of consumers surveyed July-December 2013.  Your experiences may vary.  Visit jdpower.com

About AT&T

AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and internationally. With a powerful array of network resources that includes the nation’s most reliable 4G LTE network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries.  It also offers advanced TV service with the AT&T U-verse® brand. The company’s suite of IP-based business communications services is one of the most advanced in the world.

Reliability: Based on 3d party data regarding nationwide carriers’ 4G LTE. LTE is a trademark of ETSI. 4G LTE not available everywhere.

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