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Order the ASUS PadFone X Exclusively from AT&T Beginning June 6 for Zero Down or No Annual Contract

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DALLAS and FREEMONT, Calif., May 28, 2014 – Pre-order the highly-anticipated ASUS PadFone X exclusively from AT&T2 online or in stores on June 6 for zero down or no annual contract. The smartphone and ASUS PadFone Station will be available at $22.92 per month with AT&T Next3 18, $29.80 per month with AT&T Next 12 or $199 with a two-year agreement.

“We are proud to add the innovative ASUS PadFone X to AT&T’s leading device portfolio,” said Jeff Bradley, senior vice president – Devices, AT&T. “PadFone X provides tremendous value and flexibility to consumers. It combines a powerful smartphone with a 9-inch PadFone station and runs on the network that covers more than 99 percent of all Americans4.”

“AT&T and ASUS are passionate about providing incredible experiences, and we are very excited to offer the compelling combination of PadFone X on AT&T’s 4G LTE network. PadFone X offers the ability to instantly experience multiple displays via a premium smartphone and tablet,” said Jerry Shen, CEO, ASUS.

PadFone X combines both the smartphone and ASUS PadFone Station into an innovative package with seamless transitions that lets you choose between two screen sizes dependent on the task at hand. For a closer look at the PadFone X, check out these videos:

Smartphone and Tablet-like Experience in One

PadFone X is a 5-inch full HD Android 4.4 (KitKat) smartphone that docks into the included PadFone Station to transform into a 9-inch full HD tablet-like experience, allowing you to select the optimal display experience at any time – whether watching a video at the kitchen table or taking a call on the road. Powered by ASUS DynamicDisplay technology, when docked, apps running on the smartphone are seamlessly resized to fit the ASUS PadFone Station’s larger display. PadFone X features a thin and light design with dual front speakers, which includes ASUS SonicMaster technology to deliver a full and immersive audio experience.

State-of-the-Art Camera

A 13 megapixel, f/2.0 aperture PixelMaster camera on the PadFone X allows you to capture stunning photographs that rival or surpass those taken by dedicated digital cameras. The camera's LowLight Mode significantly increases camera performance during nighttime and in poorly lit scenes. By merging adjacent pixels, the camera increases light sensitivity by and, resulting in clear and bright low-light shots without the need for a flash. Turbo Burst Mode makes it easier to seize that perfect moment by enabling the camera to capture photos at up to 35 frames per second.

State-of-the-Art Technologies

PadFone X marks the latest in a series of collaborations between ASUS and AT&T. The companies started working together in 2012 with the launch of VivoTab RT and continued through 2013 with the MeMO Pad FHD 10 LTE. Additional features include:

  • Smooth and Responsive Performance – Powered by a Qualcomm® Snapdragon 800 2.3GHz quad-core CPU, PadFone X offers a smooth and responsive performance.
  • Large Storage Capacity – 16GB of on-board storage and a Micro SD slot supporting up to 64GB of additional storage ensures that you have plenty of space to store the favorite music, movies, games and photos.
  • Maximum Charging – PadFone Station includes a large battery that charges the phone when it is is docked, providing up to two times longer battery life and allowing you to do more of the things you love for longer. It also offers Power Matters Alliance (PMA) wireless charging for a convenient and clutter-free charging experience.

Accessories for Added Device Protection

Two optional accessories are available to enhance your mobile experience. The PadFone X Folio Bundle is a set of protective covers for the phone and ASUS PadFone Station that are designed to work together even when the phone is docked. Available in blue and white, the polyurethane covers protect PadFone X from dents and dings, and feature a microfiber interior to keep the screen scratch free.

The PadFone X Mobile Dock is a custom-fit Bluetooth keyboard and touchpad that transforms PadFone X into a notebook. Precision-engineered keys and high-quality aluminum construction deliver a comfortable typing experience, and the integrated touchpad allows navigation of documents and webpages without needing to touch the screen. The Mobile Dock connects to PadFone X via Bluetooth 3.0 and includes a 450mAh battery for up to one month of use between charges.

Special Promotion

Purchase the blue or white ASUS two-pack tablet cover and Wireless Charging Folio and the Duracell Wireless Charging Mat for $80 – a $50 savings. No device purchase necessary. Offer valid June 6 to July 24, 2014 or while supplies last.

For more information about the PadFone X visit att.com/PadFoneX. Follow the conversation on Twitter with #PadFoneX.

The ASUS PadFone X earned three out of five stars on AT&T’s Eco-Rating system. The system, which addresses select environmental attributes of AT&T branded handset devices, was created to empower consumer choice around sustainability. For more information about this device’s rating, AT&T’s Eco-Rating System, and how you can join AT&T in making a difference, please visit http://att.com/ecospace.

AT&T is focused on giving our customers a top-notch experience with every interaction. The company recently outperformed competitors for the second time in a row in studies measuring customer service and the wireless purchase experience. J.D. Power awarded AT&T the “Highest Ranked Customer Service Performance Among Full-Service Wireless Providers” and “Highest Satisfaction with the Purchase Experience among Full-Service Wireless Providers” in their 2014, Volume 1 studies.6

1 Reliability:  Based on 3d party data re nationwide carriers’ 4G LTE. LTE is a trademark of ETSI. 4G LTE not avail. everywhere.

2AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

3AT&T NextSM req’s 20-month or 26-month 0% APR installment agreement, qualifying credit, & wireless svc. Tax due at sale. If you cancel wireless service, remaining device balance is due.  Other charges & restrictions apply. All terms subject to change.  Visit att.com/next for details.

4Based on coverage in U.S. licensed/roaming areas. Compatible device required. Coverage not available everywhere.

5 The features and functionality of the ASUS PadFone Station are only available when the ASUS PadFone X smartphone is docked. Not all app screens optimize when docked.

6AT&T received the highest numerical score among full service wireless providers in the proprietary J.D. Power 2013 (Vol. 2) and 2014 (Vol. 1) Wireless Customer Care Full Service and Full Service Wireless Purchase Experience StudiesSM. Study based on 7,195 (Customer Care) and 8,525 (Purchase Experience) consumer responses measuring 4 full service wireless providers and measures opinions of consumers who purchased a wireless product or service within last 6 months. Proprietary study results are based on experiences and perceptions of consumers surveyed July-December 2013. Your experiences may vary. Visit jdpower.com.

About ASUS

ASUS is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most award-winning, motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today’s digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets and smartphones. Driven by innovation and committed to quality, ASUS won 4,168 awards in 2012 and is widely credited with revolutionizing the PC industry with its Eee PC. ASUS has more than 12,500 employees around the globe with a world-class R&D team of 3,800 engineers. Company revenue for 2012 was approximately U.S. $14 billion.

About AT&T

AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and internationally. With a powerful array of network resources that includes the nation’s most reliable 4G LTE network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries.  It also offers advanced TV service with the AT&T U-verse® brand. The company’s suite of IP-based business communications services is one of the most advanced in the world.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at www.att.com/aboutus or follow our news on Twitter at @ATT, on Facebook at www.facebook.com/att and YouTube at www.youtube.com/att.

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