AT&T's network is designed to constantly evolve to provide the best possible quality of service (QoS).
As AT&T delivers on its vision for a Software Defined Network (SDN) and as more services and applications are delivered through the cloud, maintaining this same QoS will be imperative.
The benefit of delivering services through the cloud is the ability to scale bandwidth on-demand, especially when certain activities require dedicated bandwidth. Take conference calls as an example; to function properly they must retain a certain QoS - such as low latency - to avoid a poor participant experience. Whereas, a data analysis program running in the background may have lower QoS requirements.
So when hosting a variety of applications, how can customers get the QoS that they need on demand? Researchers at AT&T Labs have developed Cloud QoS, a technique for delivering dedicated bandwidth on-demand in a cloud architecture. Developed as part of our research for delivering on SDN, Cloud QoS automatically understands which applications have the greatest need for QoS assurances, and it intelligently reserves bandwidth on-demand. This creates greater efficiency in how applications run simultaneously and ensures quality of service levels, even under high traffic situations.
This spring, AT&T showcased how Cloud QoS can create solutions to everyday business problems. For example, federal regulations have forced financial brokers to only make calls on desk phones that have call recording capabilities. With Mobile Call Recording, professionals can work almost anywhere by safely and reliably recording crucial business conversations on-the-go. This innovative proof-of-concept technology is just one of the many ways Cloud QoS is being applied to improve the customer experience.
Quality and efficiency go hand-in-hand, and Cloud QoS is one way we're working towards the best possible service with our flexible Software Defined Network.