The network landscape evolves quickly. In eight years, we’ve seen a 100,000 percent increase in mobile data traffic. Customers use more bandwidth. More people stream videos through social media and mobile gaming than ever before. It’s a way of life.
We saw this coming. AT&T made a decision to change how we do business. We realized we could not just continue updating routers and switches to keep pace with network demand. It’s too slow and too expensive.
We developed a vision for a stronger network of the future. In short, we are becoming a software company. By 2020, we plan to virtualize and control more than 75 percent of our network using software-centric architecture. We aim to complete 5 percent this year. At the end of last year, we had moved around 40 percent of our strategic IT apps into the cloud. Now we’re migrating an app a day.
Lessons from our IT migration are driving virtualization across our company. We’ve begun a cultural shift within AT&T to embrace this new software-centric model. And we’re working to create new apps, services and products that bring our vision to life.
Today we’re peeling back the curtains. At today’s Innovation Showcase in New York, our innovators will demonstrate how the projects we’re working on today will give our customers better connectivity and control tomorrow.
We’ve done more than embrace the world’s seismic networking shift. We’re leading it.
Here are a few of the projects we’re highlighting at our Showcase:
- Car Seat — You’ll get an alert to your phone if your loved one or pet is locked in a hot car.
- OnRamp — Non-AT&T developers now will have access to our AT&T Drive technology. Sharing access will help developers grow the ecosystem around the connected car platform.
- Omnichannel Analytics — Customers contact us daily in different ways. They can call, email, chat online or tweet, just to name a few. We created a platform to analyze the customer journey across all customer care channels.
You can learn about all projects we’re showing today at www.att.com/innovationshowcase. Watch this blog for additional stories on the projects.