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As more shoppers use smartphones to make purchases, having a mobile Web site where visitors can shop your products and services while on the go is becoming critical. To engage the many customers now shopping through their phones, mobile commerce sites need to be fast, helpful and easy to use.

Consider the following tips to build an effective mobile site:

  1. Use a simple layout.
  2. Keep clicks to a minimum.
  3. Include a search box on every page.
  4. Plan for misspellings.
  5. Streamline the checkout process.
  6. Integrate price comparison tools.

AT&T offers a full range of smartphones and small business programs to help you develop a successful mobile commerce experience. To learn more on how to use these tips, check out our Business Circle page.