Start Spreading the News: We’re a Major Player in the Ad Industry
As one of the U.S.’s largest advertisers, it was natural for AT&T to be at the industry’s biggest event last week in New York City.
Advertising Week is one of the largest and most important events for the ad world.
For the past 13 years, advertising, marketing and entertainment professionals from around the world have gathered in New York City. For one week, they exchange ideas, get inspired and make connections.
Our role there? To share insights from our perspective as both an advertising buyer, and seller of ad space on our video and mobile platforms through our Entertainment Group’s AdWorks division.
AT&T AdWorks’ leader Rick Welday spoke about the changes in the ad world. “The days of every person seeing the same ad at the same time in the same place are coming to an end.”
“AT&T has a dual interest in this shift – making sure our own content reaches the right eyeballs, and to enable advertisers to reach the right consumers on our TV and mobile platforms. AdWeek is a chance to tell our story on a global stage,” Welday said.
AT&T AdWorks’ technology can deliver addressable advertising to specific video customers’ households and across multiple screens, from TVs to tablets.
Hear from AT&T AdWorks President, Rick Welday.