This Black History Month, AT&T 28 Days showed the world what happens when you go beyond observing the past and take the time to make history happen yourself. The result was a collective of twelve dynamic history-makers, three empowered non-profit organizations, and one $20,000 winning team.

Twelve individuals selected for their creativity, experience, and leadership qualities, formed three teams dedicated to making an impact in the community. Each team was paired with a coach – hip-hop icon MC Lyte, digital media leader Wayne Sutton, and Olympic Gold Medalist Sanya Richards-Ross – who served as mentors to help guide their 28 Days journey. The teams worked with their respective coaches in the areas of entertainment, technology and health to complete weekly challenges, to help build awareness of the non-profit organizations they were paired with: WriteGirl, the Oakland Digital Arts & Literacy Center and the Austin Area Urban League Young Professionals. Each week, the three teams earned points for their innovation, progressiveness, motivation, and the amount of social media chatter generated on Facebook, Instagram, and Twitter. After 28 Days, Team ODALC, led by Wayne Sutton, was awarded a grand prize of $20,000 ($5,000 per team member).

On February 1st, Dan Miller, Tracy Gray, Omari Worthy, and Misty Standmire joined together on a journey to help support the mission of the Oakland Digital Arts & Literacy Center (“Team ODALC”). Equipped with Samsung Galaxy MegaTM devices, Team ODALC worked diligently to develop a communications plan, conduct research, share insights, coordinate a special event and share it all with their social media networks in just 28 days.

The remaining two teams were also recognized for their dedication to making a difference in the community. The second place team, Team WriteGirl, led by MC Lyte, was awarded $5,000 ($1,500 per team member), and the team in third place, Team AAULYP, led by Sanya Richards-Ross, received $4,000 ($1,000 per team member).

To learn about more about the AT&T 28 Days journey, visit, and read about Team2 Odalc’s Black History Month experience in the complete blog post.