Personalizing the Travel Experience
The two companies are developing and testing solutions that take advantage of AT&T’s newly enhanced Location Information Services (LIS) – Hybrid, which allows developers to build geo-aware mobile applications. They are exploring how device-based location information services can help airlines, airport retailers, and other travel-related companies deliver intelligent, predictive and personalized services throughout a traveler’s journey.
AT&T LIS Hybrid has the ability to define custom geo-fences (a virtual perimeter within a geographic area) in any shape or size, both indoors and out, using cellular, GPS and WiFi information shared by the user from their device. Knowing when a traveler enters or leaves a pre-defined geo-fence would allow travel suppliers to provide personalized services and relevant offers based on the traveler’s real-time location.
Read more on how AT&T and Sabre are testing and developing new mobile services for travel industry companies in the complete news release.