AT&T Enhances Gameday Mobile Internet Coverage at University of California Berkeley's California Memorial Stadium
As part of its continuing network investment to support growing demand for advanced wireless devices and services, AT&T has expanded its mobile Internet coverage at California Memorial Stadium by completing the installation of a Distributed Antenna System (DAS) to enhance customers’ cellular experience throughout the stadium.
A DAS installation consists of multiple strategically-placed antennas that distribute AT&T’s wireless network coverage throughout California Memorial Stadium providing for more efficient management of wireless capacity in heavily-trafficked areas, such as football stadiums. DAS has the ability to provide enhanced, consistent wireless coverage to customers in indoor or outdoor spaces where geographical limitations – terrain, building construction, etc. – or crowd density might otherwise prevent an optimal wireless experience.
So far this season, fans at California Memorial Stadium have been eager to share their experiences with their friends and family back home via their mobile devices. On average per game this season, AT&T customers at California Memorial Stadium are using 253GB of mobile data on game days on AT&T's in-venue mobile network. That’s equivalent to more than 723K social media posts with photos.
The California Memorial Stadium DAS is part of AT&T’s Project Velocity IP (VIP), a multi-year plan to invest for growth, announced in 2012. Through this investment, AT&T is supporting its customers’ growing desire for high-quality, fast wireless and wired services. As part of Project VIP, AT&T is deploying small cell technology, macro cells and additional DAS, which will increase the density of our wireless network. The wireless network densification will further improve network quality and increase spectrum efficiency.