AT&T Launches 4th Annual Live Proud Campaign
By Skylar Ezell
June is LGBT Pride Month and AT&T is joining the movement with our 4th annual AT&T Live Proud campaign. From June 1 to Aug. 14, friends, allies and members of the LGBT community are invited to participate in Live Proud as we celebrate awareness, empowerment, and most importantly pride for the LGBT community.
Fans of Live Proud can take part in an exciting sweepstakes* for the chance to win a trip to sunny Palm Springs, CA. A randomly selected winner and a guest will enjoy 3 days in Palm Springs during Palm Springs Pride Week from Nov. 4 – 7.
To enter the sweepstakes, visit att.com/liveproud. There, participants can share their true colors by taking part in a quiz to discover the color that best represents them this pride season. Participant photos will then be combined to create a single user-generated art piece that will express the power of pride.
To join the Live Proud conversation, visit the AT&T Live Proud webpage or use #ATTLiveProud on your social media channels. You can also share your Live Proud photos on social media by including the hashtag.
To read about how AT&T employee Ginger Chien lives proud every day, please click here. To learn more about AT&T’s longstanding commitment to diversity and inclusion, please click here to access the recently released Diversity & Inclusion Annual Report.
* No Purchase Necessary. The Sweepstakes is open to legal residents of the 50 United States and District of Columbia who are 18 or older (19 in Nebraska and Alabama and 21 in Mississippi). Starts June 1, 2016 at 12:00 a.m. CT. Ends 11:59 p.m. CT, August 14, 2016. Limit one (1) entry per person per email per week. Void where prohibited. See Official Rules for additional eligibility restrictions, prize descriptions and complete details. Subject to complete rules.
Skylar Ezell, Public Relations Consultant, Global Marketing Organization