AT&T Partners with GLAAD to Launch 5th Annual Live Proud Campaign
AT&T is kicking off June with the launch of its 5th annual Live Proud campaign. From June 1 – July 31, Live Proud invites the LGBT community and its allies to celebrate self-expression, live with pride, and exemplify this year’s theme, “We Are Bold”*
This year’s “We Are Bold” theme encourages the LGBT community and its allies to share affirming messages of freedom, confidence and unity as we honor the community’s achievements and look ahead. “We Are Bold” recognizes the power of being authentically you and the importance of living with pride.
To join the Live Proud campaign, we’re inviting participants to declare “We Are Bold” in various ways. You can post what “We Are Bold” means to you on your social channels, using either #ATTLiveProud or #WeAreBold. AT&T will make a $1 donation to GLAAD, the world’s largest LGBTQ media advocacy organization, for every hashtag use, up to $50,000 total.* Additionally, for every purchase resulting from clicks on “Support GLAAD and Shop AT&T” links on the att.com/liveproud microsite, AT&T will donate $5 to GLAAD.*
Fans of Live Proud can also take part in our AT&T Live Proud Sweepstakes for a chance to win a trip to New York City. Four winners and their guest will attend a live taping of Bravo’s “Watch What Happens L!ve with Andy Cohen”** To enter the sweepstakes, visit att.com/liveproud.
To further bring the campaign vision to life, AT&T worked with renowned photographer Adam Bouska to capture bold imagery of AT&T employees, as well as popular social media personalities. Follow the images throughout the campaign with the hashtags #ATTLiveProud or #WeAreBold.
But that’s not all. We’re taking Live Proud on the road to Pride festivals around the country to celebrate Pride month and share our long-standing commitment to the LGBT community. Visit att.com/liveproud to learn which Pride events you can find AT&T at this summer.
AT&T continues its long-standing commitment to fostering an inclusive workplace and being the employer, service provider and business associate the LGBT community recognizes and thinks of first. For more information, please visit att.com/liveproud.
Check out the above video featuring LEAGUE at AT&T employees sharing their experiences while living boldly at AT&T.
*AT&T Live Proud Campaign: Period 6/1/17 to 7/31/17; Guaranteed of $25,000 to GLAAD and max. donation not to exceed $50,000.
**Open to legal residents of U.S. and D.C, age 21+. Ends 11:59pm EST, July 31, 2017. Void where prohibited. Sponsored by AT&T Mobility LLC, 1025 Lenox Park Blvd NE, Atlanta, GA, 30319. Subject to Official Rules www.att.com/liveproud