Rudy Hermond, Senior Vice President of AT&T Retail Sales Operations, was honored this week with a Retail Innovator Award, presented by Retail TouchPoints online publication and multimedia website.

During this first annual awards ceremony, top retail executives were recognized for improving the consumer shopping experience and uncovering new ways to positively impact the retail industry with innovative ideas and solutions. The awards luncheon took place on Wednesday, June 18, at the Yale Club in New York (press release)

"We've created the Retail Innovator Awards this year because we want to honor those retail executives and thought leaders who think outside the box to develop and foster innovative concepts and strategies that help move the overall retail industry forward, particularly in today's world of ever-changing technology," said Debbie Hauss, editor-in-chief of Retail TouchPoints.

Under Hermond’s leadership, AT&T has shifted its retail strategy to mirror how customers interact through its various channels. By defining AT&T's “retail’s pure purpose,” Hermond and his team has created a new store environment that’s highly personal, engaging and integrated with the web.

Read the full post on our Consumer Blog here.