Baseball Fans Score Big

Fans were root, root, rooting for their home team during the Divisional Round of the professional baseball playoffs at ballparks across the country this past week. And in doing so, they shared their favorite memories – from the double plays to the big home runs – via their mobile devices with family and friends.

We saw some interesting traffic metrics across our network in the Divisional Round of the October action at ballparks with a Distributed Antenna System (DAS) on-air:

• Overall, more than 6.7TB of data was used across the seven playoff ballparks where AT&T uses a DAS. This marked a 50% increase in traffic when comparing the average data usage per game during the divisional round of the playoffs to the average game during the season opening home series. 6.7TB is equal to more than 19.2M social media posts with photos.

• The greatest increase in mobile data usage was in Houston, where we saw a 130% increase in traffic when comparing the average data usage per game during the divisional round of the playoffs to the average game during the season opening home series.

• The highest average mobile data usage per game was in Arlington, TX with more than 992GB of data averaged per game. 992GB is equal to more than 2.8M social media posts with photos.

• The highest single game total for mobile data usage was in Arlington, TX where more than 1,109GB of data was used during Game 3 of the series. 1,109GB is equal to more than 3.1M social media posts with photos.