Regardless of what colors you wear on game day, AT&T is happy to keep you close to your favorite team week in and week out. However, this week, we pay a bit more attention to a couple colors in particular – burnt orange and crimson red.

It’s time for the AT&T Red River Rivalry between the Oklahoma Sooners and Texas Longhorns. Saturday at the Cotton Bowl in Dallas, the two teams will meet for the 108th time. We’ve sponsored many of those games and we’re proud to put our name on it again this year.

AT&T has made it possible for fans everywhere to share the experience by logging onto the AT&T Gameday Concierge at and #BeTheFan at

So, whether it’s crimson red, burnt orange, garnet, white or gold, AT&T looks forward to continuing its support of one of the greatest seasons of the year – college football season.

Continue reading the full Consumer Blog post on the Red River Rivalry or visit our related media kit to learn more about AT&T's sponsorships.

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