We're using technology to help us operate more efficiently and reduce our carbon footprint. But what if we also deployed technology that helped our customers do the same? That's the concept behind our 10x Carbon Reduction goal. 

AT&T recognizes that climate change is a problem — and we’re working to be part of the solution. We are confident that our technology can help customers reduce their carbon emissions, so we set a goal to enable carbon savings 10x the footprint of our operations.

To meet the goal, we’re making our network more efficient and delivering services that help AT&T customers avoid carbon emissions. For example, AT&T and PrecisionKing help rice farmers use the Internet of Things (IoT) to enable water and emissions reductions. In the video above, Jim Whitaker explains the impact of this tech on his operations.

Learn more at att.com/10x.