Thinking "Mobile First"

When evolving a global telecom brand like AT&T, it requires drastic mobile and digital changes to become deeply rooted in the customer's life. Learn how we steered our brand with a "mobile first" mindset and the launch of "Rethink Possible" in this Q&A with CMO Cathy Coughlin in the Economist.
For more information on AT&T Women Leaders, visit our media kit.