Your phone should reflect your style. We are introducing the first customizable Moto X phone by Motorola — the first smartphone designed by you, assembled in the USA and available only at AT&T.  

Designing your own Moto X is simple.  Using an online “studio”, you can select:

  • Color options for the front and back
  • Accent colors for the power key, volume key and camera ring
  • Adding your name or short message on the phone
  • Unique wallpapers
  • Wake-up message
  • Memory capacity – 16GB or 32GB

Read more about the Moto X in our Press Release

“Moto X promises to be unlike any device we’ve offered before,” said Jeff Bradley, senior vice president—Devices, AT&T.  “Not only is Moto X designed by you, you’ll also be able to enjoy your customized smartphone on the nation’s fastest and most reliable 4G LTE network.  We are thrilled to be the first U.S. carrier to offer this flagship device from the new Motorola.”

Watch our Moto X Mobile Minute Video

Register today at for a chance to be one of the first few lucky customers to purchase and design your Moto X before launch. At launch, customers can begin their Moto X customization at AT&T stores and  AT&T will offer the 16 GB Moto X for $199.99 and the 32 GB Moto X for $249.99 with a two-year agreement. 

If customization isn’t your thing, you can also pick up the 16 GB version of Moto X in black or white.  To see more Moto X features in action, check out this video.  

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