No Joke: DIRECTV is Better than Cable
Everyone loves a good laugh. That’s why AT&T and DIRECTV are turning to familiar funny people to show you why we’re a better choice than our cable competitors.
The new campaign takes a light-hearted look behind the scenes of a fictional cable company. John Michael Higgins joins other famous comedians to portray a group of clueless cable executives hopelessly searching for ways to compete against DIRECTV. Of course, they don’t have a chance, but they deliver a lot of laughs in the process.
Here’s the first of three ads in the campaign.