Focus on What Matters
AT&T recently launched a new ad campaign, “Focus on What Matters,” for businesses. The trio of ads – security, workforce collaboration and Industrial Internet of Things – demonstrate how businesses are bogged down with unnecessary technology issues.
“These concerns are real distractions to their core business," said Steve McGaw, CMO of AT&T Business Solutions. "They're not in the telecoms business." To learn more, check out the full Ad Age interview and watch all of the “Focus on What Matters” ads here.