7th Inning Selfies Flying Out of Pro Ballparks
Baseball season just started, but records are already falling. As fans are flooding the stands this spring, they are keeping a hand free for their smartphones.
At the 19 pro ballparks where we’ve had a venue-specific cellular network in place the last two years, we’ve seen a 94-percent increase in mobile usage. That’s nearly double when comparing the opening series at each venue year-over-year. AT&T customers used more than 4.7TB across all 22 ballparks where we have a venue-specific cellular network. 4.7TB is equal to more than 13.5M social media posts with photos.
More and more customers are using their mobile devices at sporting events to share the most memorable experiences. AT&T has stacked the bullpen with its’ best network players. We’ve fine-tuned our Distributed Antenna Systems (DAS) inside the venues. We’ve even upgraded or installed new DAS to improve the mobile experience for fans.
Here are some other interesting stats we saw for the Opening Series games at 22 ballparks:
- Opening Day for each ball club resulted in 90-percent more traffic than the average of the second and third games of the opening series in 2015.
- Arlington, TX, had the highest average opening series data usage for the 2015 season. An average of 655GB sent and received by fans across three games. This is equal to more than 1.9M social media posts with photos.
- The top five venues for data usage were (in order): Arlington, TX; St. Louis, MO; Los Angeles, CA; Atlanta, GA and Anaheim, CA
- The American League used three percent more data than the National League during their 2015 opening series.